PFA - Philippine Franchise Association

Board of Directors BOARD OF DIRECTORS

Mr. Samie Lim, CFE Mr. Samie Lim, CFE Chairman Emeritus, PFA Director, International Relations/ASEAN
Blims Fine Furniture
Canadian Tourism and Hospitality Institute
Ms. Elizabeth Pardo-Orbeta, CFE Ms. Elizabeth Pardo-Orbeta, CFE
Chairman, PFA
Director, Special Projects
Wendy’s Philippines
  Mr. Franklin Go, President, PFA Mr. Franklin Go, President, PFA
Director, Membership Recruitment
and Benefits
Goldilocks
  Ms. Bing Sibal-Limjoco, CFE Ms. Bing Sibal-Limjoco, CFE
Vice Chairman, PFA
Director, Education
Francorp Philippines
  Mr. Robert F. Trota, CFE Mr. Robert F. Trota, CFE
Vice Chairman, PFA
Director, Filipino Global Brands
Max’s Restaurant
 
 
Mr. Vicente Gregorio Mr. Vicente Gregorio
Director, Marketing and Promotions
Shakey’s
  Atty. Leo Dominguez Atty. Leo Dominguez
Director,Legal, Governance and Ethical Standards
Quisumbing Torres Law Office
  Mr. Kenneth Yang Mr. Kenneth Yang
Director, Foreign Franchises
McDonald’s Philippines
  Mr. Victor Paterno Mr. Victor Paterno
Director, National Development
7-Eleven
 
 
Mr. Richard Sanz Mr. Richard Sanz

Director, MSME Promotions and Development
Bar-B King
  Dr. Alan Escalona, CFE Dr. Alan Escalona, CFE
Director, External Relations & Advocacy
Fruit Magic
  Mr. Ernesto Tanmantiong Mr. Ernesto Tanmantiong
Director, Research and Information
Jollibee
  Mr. Johnny Que Mr. Johnny Que

Director, Corporate Social Responsibility
Waffle Time
 
 
Mr. Mauro Agustines Mr. Mauro Agustines

Director, Allied Suppliers &
Related Services
Mister Donut
  Atty. Ferdinand Negre Atty. Ferdinand Negre
Corporate Secretary
Bengzon Negre Untalan Intellectual Property Attorneys
  Atty. Pia Alvendia Atty. Pia Alvendia

Assistant Corporate Secretary
Quisumbing Torres Law Office
  Mr. Benjamin Liuson Mr. Benjamin Liuson

Regional Director
NCR
The Generics Pharmacy
 
 
Ms. Rebecca Bucad, CFE Ms. Rebecca Bucad, CFE
Regional Director
North Luzon
K2 Drug
  Ms. Siu Ping Par, CFE Ms. Siu Ping Par, CFE

Regional Director
South Luzon
PR Gaz
  Mr. Jay Aldeguer Mr. Jay Aldeguer

Regional Director
Visayas
Island Souvenirs
  Mr. Francis Glenn Yu, CFE Mr. Francis Glenn Yu, CFE
Regional Director
Mindanao
Seaoil
 

Who we are REGIONAL DIRECTORS

Mr. Francis Glenn Yu, CFE Mr. Francis Glenn Yu, CFE
Mindanao
Seaoil
  Mr. Jay Aldeguer Mr. Jay Aldeguer
Visayas
Island Souvenirs
  Ms. Siu Ping Par, CFE Ms. Siu Ping Par, CFE
South Luzon
PR Gaz
  Ms. Rebecca Bucad, CFE Ms. Rebecca Bucad, CFE
North Luzon
K2 Drug
  Mr. Benjamin Liuson Mr. Benjamin Liuson
NCR
The Generics Pharmacy
 

Vision / Mission PFA SECRETARIAT

Ms. Charito S. Estrada, CFE Ms. Charito S. Estrada, CFE PFA SECRETARIAT Executive Director
Sr. Project Manager Ms. Mary Joanna Tomagan   Accounting Officer Ms. Virgie Talingting
Sr. Project Manager Mr. Jake Santos   Project Assistants Ms. Joane Infante
Project Manager Mr. Jeffrey Facunla     Ms. Pamela Avecilla
Marketing Officer Ms. Lhot San Diego   Social Media / IT Staff Ms. Ivy Buenaventura
Project Officer Ms. Benie Briones   Liason Officers: Mr. Nestor Gita
        Mr. James Ong