PFA - Philippine Franchise Association

PFA participation in the WEST COAST FRANCHISE EXPO

Written by: Ivy

Fri, 11 Jul 2014 13:23

As part of heightened efforts to promote Philippine franchise brands to foreign markets as well as promote the Philippines as an investment destination, the Philippine Franchise Association (PFA) participated in the West Coast Franchise Expo Show held recently at the Anaheim Convention Center.

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The rewarding business of developing smart, confident kids

Written by: Ivy

Fri, 11 Jul 2014 13:34

Parents today are more focused than older generations on finding ways to boost their child’s intelligence and creativity, according to Gymboree’s Ann Tan


Asians, including Filipinos, invest significantly to prepare their children for a brighter future. According to a recent study on spending priorities in the Asia-Pacific, respondents from 16 countries spent not just on the basic schooling of their children but also on enrichment classes. The Mastercard consumer survey further pointed out that two thirds of respondents apportion 14 per cent of their monthly household income on their children’s education.

Does that kind of spending make any sense? Ann Tan, Managing Director of Gymboree Philippines, believes it does. Gymboree is the global leader in classes for kids. “New research shows that brain development is influenced by what a child experiences more than previously realized. The activities that engage a young child influence what kind of learner he will be for the rest of his life.”

Among affluent Filipino families, the quest of parents to raise a brighter, more confident child has given rise to nine Gymboree centers in Metro Manila, two in Cebu and one in General Santos—and more in the pipeline. A growing number of parents bring their children to the Gymboree locations to receive instructions during 45 minute sessions over several weeks on how to play variations of peek-a-boo and other physical exercises that ensure the youngsters achieve intellectual, social and physical developmental milestones appropriate for their age. “Parents who come to Gymboree want to maximize learning opportunities for their children,” observes Tan. After all, studies show that 85 per cent of the core structures of the brain are formed by age three. More specifically, a baby is born with billions of brain cells. The synapses or connections between cells or neurons grow rapidly soon after birth and lay the foundations for future learning. The synapses could be likened to the “wiring” of the brain, says Tan. At age 2, the synapses rapidly double in number. Up to age 10, those continually stimulated by experience grow and those that are not stimulated, wither. Experience is thus very important to a child’s future.

Tan observes that parents these days are more focused than older generations of parents on finding classes and other ways to boost their child’s intelligence and creativity. In fact, many of them view the P3,600 to P21,000 they spend per child per month on a Gymboree program as a priority item on the budget. A number of these parents get so involved in the program that they eventually put up their own centers near where they live in order to share the experience to their community. Almost all Gymboree franchise owners today began as participants or had a niece or nephew who participated in the program.

A business model that allows personal as well as monetary rewards, Gymboree is best suited for entrepreneurs with a passion to nurture young minds. What differentiates Gymboree further from other educational franchises is that it uses play as a tool for development. “At Gymboree, we intentionally use play to help children master their skills, conquer their fears to try new tasks, build language and social skills while practicing adult roles,” says Tan. It is thus a brand that children naturally love since Gymboree time is also fun time with mom or dad.

Named in 2013 by Entrepreneur magazine as one of the Philippines’ outstanding franchise companies, Gymboree is now set to expand to other key cities of the Philippines. Tan observes that independent commercial centers, hotels, clubs and resorts are showing interest in incorporating Gymboree centers. While most locations are in malls near upscale residential areas, a Cebu franchisor set up an outlet in Parklane Hotel near the Cebu Business Park.

Many hospitality establishments realize that if they want to attract families, they need to have facilities for children, according to Tan. Rather than manage these facilities themselves, some have discovered that outsourcing such a facility to Gymboree is the more efficient route. Rockwell Club in Makati has likewise incorporated a Gymboree site in a bid to attract young families throughout the year. Smaller commercial centers are also bringing in Gymboree as an anchor to attract young families and complete the “mall” experience.

ParklaneCebuLaunch 2013 76ParklaneCebuLaunch 2013 80As in its other, Tan expects these two new non-traditional Gymboree locations to grow via word of mouth and referrals. She adds that the usual payback period for a Gymboree franchise is two to three years – an unusual feat for an educational institution. After the equipment is paid back, cash flows become profits and dramatically increase.

To successfully run a Gymboree center, however, the key ingredient is to have franchisors and personnel passionate about nurturing and relating to children, according to Tan. Philippine culture, which remains child-centric, does not lack for these kinds of personnel and entrepreneurs, she says.

Francorp?s Franchise Kapihan a Big Hit Among Business Owners

Written by: Ivy

Fri, 11 Jul 2014 13:38

Over 100 business owners nationwide took part in the highly successful FRANCHISE KAPIHAN held October 23 at the Centennial Hall 1 of the Manila Hotel, simultaneously with the Philippine Business Conference 2013, organized by the Philippine Chamber of Commerce and Industry (PCCI).

The Franchise Kapihan sa Manila Hotel is second of a series conducted by Francorp Philippines this year, after the well-lauded Franchise Kapihan sa Davao held at Blugre Coffeeshop in Davao City last August 10 that attracted some of the most promising homegrown businesses in the South.

Franchise Kapihan is a back-to-back franchise seminar for both aspiring franchisors and potential franchisees organized jointly by Francorp, the world leader in franchising and the franchise consultant behind today’s most successful franchise brands, together with U-Franchise, the Philippine’s biggest franchise sales company that has sold thousands of franchises, and their publication arm, Franchise Talk Magazine.

Given amidst a relaxed setting of a coffee shop, Franchise Kapihan serves as Francorp and U-Franchise’s advocacy to educate Filipino business owners and franchise entrepreneurs on the advantages of franchising, how to know if your business is franchisable or ready to franchise, how it works for both franchisor and franchisee plus practical tips and advice on investing in the right franchise to avoid getting trapped into pseudo or fake franchises that proliferate in the market.

The main speaker is Manuel Antonio V. Siggaoat, Managing Director of Francorp. U-Franchise, likewise, presented some of the most sought after franchises it represents such as The Generics Pharmacy, Potato Corner, Canadian Tourism and Hospitality Institute, 3M Pizza, Crystal Clear, Magic Melt, Chatime, Antz Bread Factory, Mont Albo Massage Hut, Orange Blush Salon, Munsterrific, Beans & Bros, and many more.

The series is conducted in cooperation with the Philippine Franchise Association, Philippine Chamber of Commerce and Industry, and PLDT-SME. Noted Philippine Franchise Guru and Francorp Philippines / U-Franchise head, Ms. Ma. Alegria Sibal-Limjoco, CFE, stressed the importance of continuously educating Filipino entrepreneurs about the beauty, benefits, and realities of franchising so that the industry will continue to become stronger as well as be a catalyst in today’s robust Philippine economy. “Educating the Filipino franchise entrepreneurs of the future is part of Francorp’s and U-Franchise’s advocacy and commitment because knowledge is power, and when we empower franchisors and franchisees with the right information, they become more responsible players in the industry,” she adds.

Francorp Philippines is a licensee of Francorp International with 27 offices worldwide and presence in over 40 countries. Francorp is the reputable franchise consultant behind today’s most successful, multi-awarded and fastest growing franchises like Jollibee, Max’s, Goldilocks, Pancake House, Potato Corner, Bench, Penshoppe, The Generics Pharmacy, PR Gaz, Crystal Clear, Netopia, David’s Salon, Reyes Haircutters, Waffle Time, and hundreds more. Many of them have become notable global brands.

Just recently, one of its clients, Ben Chan of Bench won the prestigious Ernst and Young Entrepreneur of the Year Award for the Philippines and will compete in Monaco for the World EOY Awards, which Tony Tan Caktiong of Jollibee won in 2003. Cathy Ilacad, President of Posh Nails, was among the recent 10 Agora Awardees honored by the Philippine Marketing Association (PMA). Many of Francorp’s clients in the Philippines have also won recognition in these awards, on top of Philippine Franchise Association’s Franchise Excellence Awards (FEA), the Philippine Retailers Association’s Outstanding Filipino Retailers Awards, Entrepreneur Philippines Magazine’s Entrepreneur 10 Awards, PLDT-SME’s MVP Bossing Awards, just to name a few.

With the success of the Franchise Kapihan, succeeding franchise seminars were conducted on November 14, 1-5pm (How to Franchise Your Business Seminar) and November 16 at 2-5pm (How to Invest in the Right Franchise) at the Franchise Academy, Unit 2807 Jollibee Plaza F. Ortigas Jr. Road, Ortigas Center, Pasig City. For inquiries on future seminars, call 638-3149/50 local 109 or 122 or text 0917-809-9043, 0922-821-3976, and 0920-961-0810 or you may register online at

PFA Conducts Franchising Seminar in LA

Written by: Ivy

Fri, 11 Jul 2014 17:08

The Filipino-Americans in Los Angeles recently learned about franchising and the investment opportunities in the Philippines as the Philippine Franchise Association (PFA) together with the offices of the Philippine Consulate General and the Philippine Trade and Investment Center (PTIC) in LA, California partnered in presenting the Franchising and Business Opportunities seminar at the Wilshire office. A well-attended event, the said seminar was supported by the COTIFA-Council on Trade & Investments for Filipino Americans and the Philippine National Bank, LA. Responding to the questions are (from left) Consul General Hellen Barber-dela Vega; Ms Bing Sibal-Limjoco, Vice-Chairman (PFA); Mr Ric Ramos (PNB); and Trade Representative Joe Maria S. Dinsay (PTIC). COTIFA president Ms Para Anderson led the invocation while Ms Em Robertson, COTIFA vice-president ably hosted the event.

Jollibee Expects to be Asia?s Top Fastfood Firm in 2014 by James Loyola

Written by: Ivy

Fri, 11 Jul 2014 17:24

Jollibee Foods Corporation, the country’s top food service company, is hopeful it will become the biggest restaurant operator in Asia as early as next year.

According to Jollibee chief finance officer Ysmael Baysa, Jollibee is very likely to surpass Japanese food service firm Yoshinoya which currently has annual sales amounting to $2.5 billion.

“On the average we are growing at 12 to 13 percent a year, so it will be easy for us. But we are keeping our fingers crossed,” said Baysa adding that Jollibee is now averaging $2 billion in sales every year from its network of stores in the Philippines and overseas.

Jollibee reported a 26.7 percent hike in attributable net income to P3.12 billion for the first nine months of 2013 from P2.47 billion in the same period last year.

The firm said systemwide sales grew 12.4 percent during the period to P75.22 billion ($1.73 billion) from P66.92 billion in January to September 2012. Systemwide sales measures revenues from both company-owned and franchised stores.

For the third quarter of the year, the firm said system wide sales rose 13 percent to P25.32 billion from P22.42 billion as sales in the Philippines rose by 10.5 percent while total sales of foreign businesses grew by 22.1 percent.

For its foreign businesses, China grew by 21.9 percent, the United States by 15.7 percent and Southeast Asia and the Middle East by 34.7 percent.

Worldwide same store sales growth for the third quarter was about 8.5 percent, sustaining the healthy growth rate of previous quarters. Net income margin improved slightly from 5.1 percent in the third quarter last year to 5.3 percent in the same period of 2013.

Jollibee said the group opened 137 stores in the first nine months of the year. In the Philippines, it opened 21 Jollibee outlets, 10 Chowking, 2 Greenwich, 45 Red Ribbon, 13 Mang Inasal, and 2 Burger King.

In China, it opened 24 Yonghe King and 7 San Pin Wang; in the US is opened 4 Jollibee and one Chowking; and 8 stores in other parts of the world.

Article Source: Online

Manila Bulletin News Paper/Business News/November 18,2013 Monday / B-2

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