PFA - Philippine Franchise Association

PFA Vice Chair Bing Limjoco is PCCI?s new Board of Director

Written by: Ivy

Fri, 11 Jul 2014 10:07

PFA Vice Chairman Bing Sibal-Limjoco was recently elected Board of Director of the Philippine Chamber of Commerce and Industry (PCCI). With her election to the PCCI Board, PFA, the premier and largest association of franchisors in the country, expects stronger ties between the two organizations in promoting entrepreneurship, specifically franchising. Bing, who is popularly known in the business circles, served as PFA president and chairman and currently serves as the Vice Chairman and Director of Committee on Education. Considered as one of the first Filipino to earn the Certified Franchise Executive (CFE), Bing has been recognized by various award-giving bodies, among them include: “Go Negosyo Filipina Starpreneur “Enterprise Enabler Category“ from the Philippine Center for Entreprise (PCE) and one of the 10 “Most Influential Filipinas of 2010“ by the Female Network (FN), the first Philippine website for women.

PFA Undertakes Business Mission to Lao PDR to Expand Horizon for Philippine Franchising in ASEAN

Written by: Ivy

Fri, 11 Jul 2014 10:11

As part of enhanced efforts to bring Philippine franchise brands to new markets, the Philippine Franchise Association (PFA) recently sent a business mission to Vientiane, Lao PDR, to explore expansion opportunities in the said country. Lao PDR is one of the four newer member states of ASEAN also known as CLMV (Cambodia, Lao PDR, Myanmar and Vietnam). While its main growth drivers are hydropower, mining and agro-forestry, there is also high potential for Philippine franchises in the said country because of the population’s growing prosperity and its increasing tourist arrivals, which has been growing at a rate of about 20% annually since 2008. In 2012 there were a total of 3.3 million visitors to Lao PDR.

The business mission also signalled PFA’s commitment to prepare members of the impending ASEAN Economic Community (AEC) not only in terms of preparing PFA members of the influx of other ASEAN franchises but also to help PFA members expand to other ASEAN countries – even in the non-traditional destinations for expansion.

The said business delegation, headed by Dr. Alan Escalona, Director for External Relations and Advocacy of PFA, engaged in market scanning and meetings with business groups including a lunch meeting hosted by Ambassador Ma Lumen B. Isleta at Don Chan Palace Hotel for the visiting Philippine delegation and key officers of the Lao National Chamber of Commerce and Industry (LNCCI).

The Association also participated in the Made in Laos Exhibit held at the Lao International Trade and Convention Center, where PFA promoted Philippine franchise brands going international. It should be noted the PFA was the only non-Laotian exhibitor in the said event.

Photo shows (left to right) Mr. Rudolf Domingo (Pancake House and Yellow Cab); Mr. Jake L. Santos (PFA); Mr. Ricky Montelibano (Potato Corner); Mr. Jojo Montinola (Potato Corner); Mr. Jose Magsaysay, Jr. (Potato Corner); Amb. Ma Lumen Isleta; Mr. Sisavath Thilavong, LNCCI President; Mr. Daovone Pachantavong, LNCCI Vice President and Chairman of the Lao-Philippines Business Council; and Dr. Alan Escalona (Fruit Magic and PFA Director for External Relations and Advocacy).

Strategic Planning Workshop

Written by: Ivy

Fri, 11 Jul 2014 10:17

Poised to raise global competitiveness of the franchise sector in light of increasing competition and the impending ASEAN Economic Community 2015, the Philippine Franchise Association (PFA), the premiere association of franchisors in the country recently held its strategic planning at Holiday Inn Suites Makati City.

Participated in by PFA’s Board of Trustees and Officers for 2013-2015, PFA laid its roadmap of activities and programs to achieve PFA’s goal to make the Philippines the Center for Franchise Development in Asia.

Joining the strategic planning are: (seated from left) Johnny Que, Director- Corporate Social Responsibility (Waffle Time); Vicente Gregorio, Director-Marketing and Promotions (Shakey’s); Atty. Leo Dominguez, Director- Legal, Governance and Ethical Standards; Yvette Pardo-Orbeta, Chairman, Director-Special Projects (Wendy’s Philippines); Franklin Go, President, Director- Membership Recruitment and Benefits (Goldilocks); Samie Lim, Chairman Emeritus, Director-International Relations (Blims Fine Furniture); Robert F. Trota, Vice Chairman, Director-Filipino Global Brands (Max’s); Bing Sibal-Limjoco, Vice Chairman, Director-Education (Francorp Philippines); Benjamin Liuson, Director-NCR (The Generics Pharmacy); Dr. Alan Escalona, Director-External Relations & Advocacy (Fruit Magic); Richard Sanz, Director-MSME Promotions and Development (Bar-B King).

Standing from left: Reymont Chuachoy, member-International Relations Committee (Sam’s Everything on Stick); Atty. Ferdinand Negre, Corporate Secretary (Bengzon Negre Untalan); Atty. Pia Alvendia, Assistant Corporate Secretary (Quisumbing Torres); Lin Deres, member- Membership Recruitment and Benefits Committee (Goldilocks); Lee Perez, member-National Development Committee (7-Eleven); Francis Medina, member-National Development Committee (7-Eleven); Francisco Jimenez, member-Education Committee ( San Miguel Foods, Inc); Gregory Lim, member-Marketing and Promotions Committee (Blims Fine Furniture); Mamel Rendor, member-Education Committee (San Miguel Foods, Inc.); Debbie Pangan, member-Homegrown Franchises Committee (The Generics Pharmacy); Candy Pino, member-Allied Suppliers & Related Services Committee (Mister Donut); Michael Domingo, member- Homegrown Franchises Committee (Pancake House); and Charito Estrada, PFA Executive Director.

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PFA and Mansmith Team up for Franchising Bootcamp

Written by: Ivy

Fri, 11 Jul 2014 10:21

The Philippine Franchise Association (PFA), the premiere association of franchisors in the country teams up with Mansmith and Fielders, Inc., the leading marketing and sales training company in the Philippines as they present the PFA-Mansmisth Franchising Bootcamp on January 23-24, 2014 at AIM Conference Center, Manila.

This collaboration aims to sustain PFA’s commitment to enhance its members’ global competitiveness by providing timely and relevant educational seminars especially in today’s highly competitive business landscape and evolving marketplace.

Mansmith’s chairman and chief marketing strategist Josiah Go, one of the Philippines’ most respected marketing gurus will be the facilitator of the four-module-bootcamp, which features in Module 1 “Autopsy of Success and Failures in the Franchising Industry”. This module will tackle why category leaders are leaders and how challengers can leapfrog their market standing versus those ahead of them.

Go will present in Modules 2-4 interesting topics on “Mansmith’s Franchise Diamond Model: Understanding How Franchising Really Works”; “The Moment of Truth of Franchisors and Franchisees: 4 Indispensable Truths To Know Category Barriers”; and “Planning for Franchise Excellence”.

In preparation for the Bootcamp, PFA and Mansmith conducted an extensive research using the Franchise Diamond Framework with the cooperation of some of the top franchise brands in the country like 7-11, Goldilocks, Jollibee, Mister Donut, Pancake House and The Generics Pharmacy. Using the Franchise Diamond Framework as guide, these companies were interviewed as regards their formula for success in the areas of Quality in Product Value Offering (branding, packaging, new products, research and development); Quality in Company support (systems, manual, training, support, communication); and Quality in Franchisee’s Return on Investment (ROI) (stock assurance, inventory control, fees and royalty, location hunting).

With the lecture, workshop and fieldwork at the bootcamp, companies will have the opportunity to share common framework and tools in formulating and improving value proposition and strategy while individual participants will understand big picture mindset using the Mansmith Franchise Diamond Model and apply a diagnostic method in terms of identifying the right franchise problem matched with the right franchise solutions.

Team attendance is highly recommended, to include key functional managers like business development, marketing, operations, franchising, finance and the likes.

Limited seats available. Avail of the Early Bird rate on or before January 10, 2014. For more details, call PFA: 687-0365-67; 0917-8320732; 0999-8833732; 0932-8792732; email:;

Waffle Time Conducted Relief Operations In Iloilo, Antique

Written by: Ivy

Fri, 11 Jul 2014 10:24

In light of the recent devastating disaster that hit various regions in the country, Waffle Time, together with its affiliated companies with their valued partners and other private individuals held a relief operation in various areas in Iloilo and Antique last November 23, 2013. WaffleTime HD BOX.

Waffle Time decided to forgo its annual Christmas party and instead pooled resources to pack relief goods which were distributed to more than 2000 households of several barangays of Northern Iloilo in towns of Ajuy, Lemery, Sara, and San Dionisio and in barangay Agila town of Sebaste Northern Antique.

With properties destroyed, loved ones lost, and optimism slowly waning, Waffle Time aims to share not just resources but more greatly, hope. Every relief pack signifies a little hope a promise that there will always be someone willing to help.

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