PFA - Philippine Franchise Association

Senator Bam Aquino Leads VIP Guests at PFA Franchise Exhibit in TriNoma.

Thu, 10 Jul 2014 20:22

The Philippine Franchise Association (PFA) recently held a franchise exhibit at the TriNoma Activity Center with over 40 exhibitors participating. During the opening ceremonies, Senator Bam Aquino, Chairman of the Senate Committee on Trade, Commerce and Entrepreneurship, led the guests-of-honors and reiterated the need to promote entrepreneurship to sustain the country’s economic development. He urged the audience, made mostly of OFWs and students, to become entrepreneurs and to consider franchising as a route to entrepreneurship. Dubbed Franchising NeGosyo Para sa Yo, the exhibit was held in partnership with Go Negosyo, BPI’s Ka Negosyo Franchising Loan and PLDT SME Nation. The said event was supported by Overseas Workers Welfare Association (OWWA), Philippine Overseas Employment Authority (POEA) and the National Reintegration Center for OFWs (NRCO). With the theme ‘Bayan Paunlarin, Negosyo Palaganapin, the exhibit was aimed at educating the public – especially overseas Filipinos and seafarers – on wise franchise investment and the benefits of franchising as a means to become an entrepreneur. Photo shows the exhibit’s guests-of-honor during the ribbon cutting ceremony (left to right) Mr. Antonio Radovan, Business Head for Metro Manila, PLDT SME Nation; Ms. Rowena Tomeldan, Vice President and Head of Operations and Support Services of the Commercial Business Group of Ayala Land; Ms. Bing Sibal-Limjoco, CFE, PFA Vice Chairman and CEO of Francorp Philippines; Ms. Elma Tetangco, Multi-brand franchisee, Mr. Tommany Tan, CEO of Fern-C; Mr. Richard Sanz, Director for MSME Promotions and Development of PFA and President of Bar-B-King and Bibingkinitan; Senator Bam Aquino; Dr. Alan Escalona, CFE, Director for External Relations and Advocacy and President of Fruit Magic; Ms. Siu Ping Par, Director for South Luzon and President for Franchising of PR Gaz; Mr. Noel Altamirano, Vice President for Loan Products of BPI-Family Bank; Mr. Carl Balita, President of PCCI-Quezon City; Mr. Mark Sablan, General Manager of TriNoma and Mr. Mon Lopez, Executive Director of Go Negosyo.
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PFA Pushes Franchising as an Export Winner

Written by: Ivy

Thu, 10 Jul 2014 20:24

The Philippine Franchise Association (PFA) has long believed that franchising can be a major contributor to the country’s exporting sector. Guided with this belief the Association has been marketing Philippine franchise brands through a number of programs and activities. These include the promotion of the Philippines as the Franchise Gateway to Asia and the participation in strategic international franchise shows among others. With over 20 franchise brands going international, the Philippines continue to lead in the ASEAN region in terms of number of exported franchise brands. The Association is concerned, however, that our leadership will soon be eclipsed by our neighbors because of their respective government’s generous support in terms of national development and international expansion. With this in mind, PFA made a courtesy call with Undersecretary Ponciano Manalo, Jr., who heads the Trade and Investment Promotions Group (TIPG) of the Department of Trade and Industry (DTI), in the hope of strengthening the partnership between PFA and DTI particularly in the area of promoting Philippine franchise brands overseas. The PFA delegation was joined by members of the PFA Board of Trustees and PFA members with overseas operations. Undersecretary Manalo expressed his office’s willingness to extend support in any way it can as he invited PFA to work with the Department in helping regional micro businesses to level up and become globally competitive. Photo shows (left to right) Ms. Althea Antonio, Trade Officer, DTI; Ms. Lin Deres, Franchise Relations Manager, Goldilocks; Atty Leo Dominguez, Director- Legal, Governance and Ethical Standards, PFA; Ms. Sherill Quintana, President, Oryspa; Ms. Bing S Limjoco, Vice Chairman, PFA Board; Undersecretary Ponciano Manalo; Mr. Samie Lim, Chairman Emeritus, PFA; Mr. Franklin Go, President, PFA (Goldilocks); Ms. Cristina Montinola, Franchise and Export Manager, Bench; Ms. Chit Estrada, Executive Director, PFA; Mr. Christopher Magnaye, Vice President for Merchandising, Logistics and Business Development, Folded & Hung.

DTI Secretary Inducts PFA Board of Trustees

Written by: Ivy

Thu, 10 Jul 2014 20:27

Department of Trade and Industry (DTI) Secretary Gregory Domingo inducted into office the Board of Trustees for 2013 to 2015 of the Philippine Franchise Association (PFA) the Penthouse of the Industry and Investments Building of DTI. Photo shows DTI Secretary Gregory Domingo (center) with the PFA Board of Trustees and Officers (left to right) Ms. Rebecca Bucad, CFE, Director for North Luzon (K2 Drug); Mr. Richard Sanz, Director for MSME Promotions and Development (Bar-B-King); Mr. Vicente Gregorio, Director for Marketing and Promotions (Shakey’s); Ms. Bing Sibal-Limjoco, CFE, Vice Chairman and Director for Education (Francorp Philippines); Mr. Franklin Go, President and Director for Membership Recruitment and Benefits (Goldilocks); Ms. Elizabeth Pardo-Orbeta, CFE, Chairman and Director for Special Projects (Wendy’s); Mr. Victor Paterno, Director for National Development (7-Eleven); Dr. Alan Escalona, CFE, Director for External Relations and Advocacy (Fruit Magic); Atty. Ferdinand Negre, Corporate Secretary (BNU Intellectual Property Attorneys) and Atty. Pia Alvendia, Asst. Corporate Secretary (Quisumbing Torres).

Courtesy Call with Mr. Joey Concepcion (Go Negosyo).

Written by: Ivy

Thu, 10 Jul 2014 20:30

As part of efforts to widen its perspective as well as maximize the benefits of franchising to the economy particularly in creating thousands of businesses and millions of jobs, the Philippine Franchise Association (PFA) invited leading figures in Philippine business to be members of the PFA Advisory Council. Among the members of the said advisory council is Mr. Joey Concepcion, founding trustee of the Philippine Center for Entrepreneurship, and the driving force behind Go Negosyo. Recently, members of the PFA Executive Committee recently made a courtesy call with Mr. Joey Concepcion to discuss possible areas of partnership as well as create synergies that will impact positively on the Filipino people. One possible collaboration was a incubation/mentoring program that will help small entrepreneurs grow their business via franchising. PFA also sought the support of Go Negosyo in uniting the Philippine franchise sector in light of heightened competition due to the ASEAN integration and the influx of foreign franchise brands. Photo shows Mr. Joey Concepcion (5th from left) together with members of the PFA executive committee Ms. Elizabeth Pardo-Orbeta, CFE (2nd from left); Mr. Samie Lim, CFE (3rd from left) and Mr. Franklin Go (4th from left). Also in photo are Ms. Chit Estrada, PFA Executive Director (leftmost); Mr. Ramon Lopez, Go Negosyo President (6th from left); Ms. Sherill Quintana, President, Oryspa (7th from left) and Ms. Lin Deres, Chair-Membership Committee of PFA (rightmost).

PFA Holds Franchising Negosyo Expo @ TriNoma

Written by: Ivy

Thu, 10 Jul 2014 21:10

To sustain the country’s economic growth through the promotion of entrepreneurship via franchising, the Philippine Franchise Association (PFA) is staging Franchising Negosyo Para Sa ‘Yo to be held at the Activity Center of Trinoma Mall on March 27-28, 2014. 
In partnership with Go Negosyo, PFA banners the theme, “Bayan Paunlarin, Negosyo Palaganapin”, which aims to educate the public on wise franchise investment and at the same time encourage them to work for inclusive growth by taking the path of entrepreneurship thru franchising. Entrance is free.
The first in a series of roadshows nationwide, the event will showcase viable franchise opportunities and learning sessions from industry experts as they present relevant seminars on wise franchise investment as well as presentations on technology and financing tools to help start-ups and aspiring entrepreneurs. To accommodate the multitude of visitors, the ‘How to Invest in the Right Franchise’ seminar will be held three times a day and will be followed by presentations on various franchise investment packages. 
Financial institutions like BPI Ka-Negosyo Franchising Loan and technology enabler PLDT SME Nation, together with Trinoma Mall, Ayala Malls and VIPinoy have partnered with PFA. The event media partners are The Philippine Star, Business Mirror and the Philippine Daily Inquirer while The Generics Pharmacy as Donor Sponsor. 
Congruent to the nation’s goals to sustain the gains from overseas employment, generate employment, and contribute to the country’s development aspirations through the reintegration of OFWs, the National Reintegration Center For OFWs (NRCO), Overseas Workers Welfare Administration (OWWA), the Philippine Overseas Employment Administration (POEA) have also supported the event together with the Philippine Chamber of Commerce and Industry-Quezon City Chapter. 
Franchising Negosyo Para Sa ‘Yo exhibitors include among others 7-Eleven, Aquabest, Bar-B-King, Chado, Crystal Clear, Dimsum Factory, Dimsum Republic, Finds Convenience Store, Fruit Magic, Fruitas, Hungry Juan, Julie’s Bakeshop, Kettle Korn, Magic Melt, Minute Burger, Pansit Malabon, Pizza Pedricos, Potato Corner, Sam’s Everything on Stick, Waffle Time, Bayad Center, Gamot Publiko, Generika, HBC, Little Lamb, Mr. Quickie, Oryspa, and PR Gaz.
Special franchise investment packages await overseas Filipinos and Seafarers. Aspiring and established entrepreneurs, overseas Filipinos and their families, members of the academe, professionals and medical practitioners, retirees and/or veterans, and franchise enthusiasts will surely benefit from the event. 
For more details call PFA at 687-0365-67 579-4841or email

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