PFA - Philippine Franchise Association

FEA CategoriesFEA CATEGORIES
 
1. FOR FRANCHISORS:
a. The President’s Award (The Global Filipino Franchise Award) (Food, Retail, Service and Kiosk Categories)
•  The President’s Award is the highest accolade bestowed to Philippine franchise companies, which have become benchmarks in overseas expansion, proudly raising the Philippine flag in foreign shores.
• The award is open to homegrown concepts, with a minimum of 5 years in franchise operations and with at least 2 years of international operations.
 
b. Outstanding Filipino Franchise Award (Food, Retail and Service: Large, Medium and Small Categories)
• This award recognizes Filipino franchises that have become benchmarks in national market penetration through excellent franchise operations and good corporate governance.
• The award is open to homegrown concepts, with a minimum of 5 years in franchise operations.
 
c. International Master Franchise Award (Food, Retail, Service and Kiosk Categories)
• The award recognizes international franchises, which have become benchmarks in franchise operations, particularly in the sustained growth in sales, expansion and employment.
• The award is open to international master franchises with a minimum of 5 years in franchise operations in the Philippines; and 5 years franchise operations in the country of origin with a stable, credible, and excellent reputation both here and abroad.
 
d. Most Promising Filipino Franchise Award (Food, Retail and Service: Large, Medium and Small Categories)
• The award recognizes MSME Filipino franchises that have the potential to become a major player in the Philippine franchising sector.
• The award is open to homegrown concepts with at least 3 years of business operations and 2 years of successful franchise operations, with an asset size of 3M and above.
 
e. Best Overall Marketing Campaign Award (Food, Retail and Service: Large, Medium and Small Categories)
• This award recognizes franchise companies with a successful and effective marketing program that contributed significantly to the growth of the company and to the advancement of the franchising sector.
• This award is open to homegrown and international franchise companies with a minimum of 3 years in franchise operations.
• Entries must present product, brand, customer loyalty, franchisee recruitment and/or advocacy promotions that have been within the years 2010 to 2012.
 
2. FOR FRANCHISEES:
a. Regional/ National Franchisee Award  (NCR, North Luzon, South Luzon, Visayas and Mindanao).
• This award recognizes franchisees who have epitomized success and growth in franchise operations.
• The award is open to all franchisees with single or multiple outlets, with a minimum of  2 consecutive years of successful franchise operations.
• The winner from this category will be chosen from the Regional Franchisee Awardees, who will be chosen from the following regions:  NCR, North Luzon, South Luzon, Visayas and Mindanao.
b. International Franchisee Award
• This award honors franchisees of overseas outlets, who have contributed significantly to the growth of the franchise company and in the promotion of its brand, thus helping raise awareness of Philippine brands in the international market.
 
3. SPECIAL AWARDS/CITATIONS:
a.   Special Award for Franchisors: Best Corporate Social Responsibility (CSR) Program.
• This award recognizes outstanding sustainable developmental programs instituted by franchise companies that impact positively on Philippine society. Entries could be from any of the following areas: Consumer Protection, Employment Generation, Child and Youth Development, Women and Gender Development, Sports and Recreation, Arts and Culture, Health and Sanitation and others.
 
b.  Special Citation: Most Business-Friendly Local Government Unit (LGU)
• This award recognizes the contributions of LGUs to the growth and development of Philippine franchising. It is given to a city/ municipality, that promotes investor-friendly governance, ease of doing business, and MSME support.'
 

Roster of FEAROSTER OF FEA WINNERS: 
 
1999 
 
Jollibee - Outstanding Filipino Franchise of the Year - Food Category 
Chowking - Most Promising Filipino Franchise of the Year - Food Category 
Goldilocks - Most Promising Filipino Franchise of the Year - Food Category 
Bench - Most Promising Filipino Franchise of the Year- Non-Food Category 
McDonalds - International Master Franchise of the Year – Food Category 
 
2000 
 
Jollibee -Outstanding Filipino Franchise of the Year- Food Category (Hall of Fame) 
Bench -Outstanding Filipino Franchise of the Year-Non-Food Category 
Max’s Restaurant -Most Promising Filipino Franchise of the Year – Food Category 
Mr. Quickie -Most Promising Filipino Franchise of the Year – Non-Food Category 
Pizza Hut -International Master Franchise of the Year – Food Category 
Guess -International Master Franchise of the Year – Non-Food Category 
 
2001 
 
Jollibee -Award of Distinction for a World-Class Filipino Franchise (Special Citation) 
Chowking - Outstanding Filipino Franchise of the Year - Food Category 
Bench - Outstanding Filipino Franchise of the Year - Retail Category (Hall of Fame) 
Anonymous - Most Promising Filipino Franchise of the Year - Retail Category 
Kameraworld - Most Promising Filipino Franchise of the Year - Service Category 
McDonalds - International Master Franchise of the Year - Food Category (Hall of Fame) 
Guess - International Master Franchise of the Year - Retail Category (Hall of Fame) 
Informatics - International Master Franchise of the Year - Service Category 
 
2002 
 
Chowking - Outstanding Filipino Franchise of the Year - Food Category (Hall of Fame) 
Potato Corner - Outstanding Filipino Franchise of the Year – Kiosk Category 
Red Ribbon Bakeshop - Most Promising Filipino Franchise of the Year – Food Category 
Pancake House - Most Promising Filipino Franchise of the Year - Food Category 
Kamiseta - Most Promising Filipino Franchise of the Year – Retail Category 
Netopia Internet Café - Most Promising Filipino Franchise of the Year - Service Category 
Candy Corner - Most Promising Filipino Franchise of the Year – Kiosk Category 
Informatics - International Master Franchise of the Year - Service Category (Hall of Fame) 
I2I - International Master Franchise of the Year – Kiosk Category 
 
2003 
 
Potato Corner - Outstanding Filipino Franchise of the Year – Kiosk Category (Hall of Fame) 
Max’s Restaurant - Outstanding Filipino Franchise of the Year – Food Category 
Crystal Clear Water - Outstanding Filipino Franchise of the Year - Service Category 
Bayo - Most Promising Filipino Franchise of the Year - Retail Category 
Reyes Haircutters - Most Promising Filipino Franchise of the Year - Service Category 
Marks & Spencer -International Master Franchise of the Year - Retail Category 
 
 2004 
 
Max’s Restaurant -Outstanding Filipino Franchise of the Year – Food Category (Hall of Fame) 
Crystal Clear Water - Outstanding Filipino Franchise of the Year – Service Category (Hall of 
Fame) 
Pizza Hut - International Master Franchise of the Year – Food Restaurant (Hall of Fame) 
Marks & Spencer - International Master Franchise of the Year - Retail Category (Hall of 
Fame) 
Greenwich - Outstanding Filipino Franchise of the Year - Fast Food Category 
 
Franchise Marketing Campaign of the Year 
Goldilocks - Outstanding Filipino Franchise of the Year – Food: Specialty 
Figaro Coffee - Outstanding Filipino Franchise of the Year – Food: Bar Café Category 
Candy Corner - Outstanding Filipino Franchise of the Year – Kiosk Category 
Kamiseta - Outstanding Filipino Franchise of the Year – Retail Category 
Starbucks Coffee - Outstanding Filipino Franchise of the Year – Food: Bar Café Category 
Islands Souvenir - Franchise Marketing Campaign of the Year - Retail Category 
Reyes Haircutters - Franchising Marketing Campaign of the Year – Service Category 
Dimsum ‘n Dumpling - Franchise Marketing Campaign of the Year – Kiosk Category 
The Coffee Experience - Most Promising Filipino Franchise of the Year - Food: Bar Café
Category 
Hotshots - Most Promising Filipino Franchise of the Year – Food Category 
Plains&Prints - Most Promising Filipino Franchise of the Year – Retail Category 
Bench Fix Salon - Most Promising Filipino Franchise of the Year – Service Category 
 
Special Citations 
Julies Bakeshop - For leading the small investor’s program contributing to the growth and 
development of micro businesses in the Philippines. 
Tony Tan Caktiong, President, Jollibee - Global Franchise Excellence. 
 
Franchisee of the Year Category 
Informatics - Daniel A. Ongchoco, President, GNO Tech Resources Inc. 
Jollibee - Ferdinand Hiranand, President, Harry-Joy Food Center, Inc. 
 
2005 
 
Goldilocks Bakeshop - Outstanding Filipino Franchise of the Year (Hall of Fame) 
 
Franchise Marketing Campaign of the Year – Food Category / Large Scale 
Greenwich Pizza - Outstanding Filipino Franchise of the Year (Hall of Fame) 
Pancake House - Outstanding Filipino Franchise of the Year - Restaurant Category 
Netopia Internat Café - Outstanding Filipino Franchise of the Year – Service Category 
Julie’s Bakeshop - Outstanding Filipino Franchise of the Year - Food Category 
Folded & Hung - Most Promising Filipino Franchise of the Year - Retail Category 
Brother’s Burger - Most Promising Filipino Franchise of the Year - Food Category 
Candy Corner - Franchise Marketing Campaign - Kiosk Category 
Bayo - Franchise Marketing Campaign – Retail Category 
Julie’s Bakeshop - Franchise Marketing Campaign – Food: Category (Medium Scale) 
Crystal Clear - Franchise Marketing Campaign – Service Category 
 
 Franchisee of the Year Category 
Max’s Restaurant - Gail Santos, SC Foods Corporation - Food: Large Category
Julie’ Bakeshop - Florethel Hawak, Altrich Trading - Food: Medium Category 
Mr. Quickie - Catherine Nisce, Nisce Enterprises - Service Category 
 
2006 
 
Julie’s Bakeshop - Outstanding Filipino Franchise of the Year (Hall of Fame) 
Pancake House - Outstanding Filipino Franchise of the Year (Hall of Fame) 
Seaoil Phils. - Outstanding Filipino Franchise of the Year 
Reyes Haircutters - Outstanding Filipino Franchise of the Year 
Philippine Seven Corp. - International Master Franchise of the Year 
Waffle Time - Most Promising Filipino Franchise 
 
Franchisee of the Year Category 
Julie’s Bakeshop - Carolyn Sy-Francisco
Max’s Restaurant - Maria Theresa Laus
 
Special Citations 
Ricardo Andres (Candy Corner) 
Philippine Star – for its support to the Philippine franchise sector 
 
2007 
 
Philippine Seven Corp. - International Master Franchise of the Year (Hall of Fame) 
Reyes Haircutters- Outstanding Filipino Franchise of the Year (Hall of Fame) 
Seaoil Phils. - Outstanding Filipino Franchise of the Year (Hall of Fame) 
Red Ribbon Bakeshop - Outstanding Filipino Franchise of the Year 
Shakey’s - Outstanding Filipino Franchise of the Year 
Folded and Hung - Franchise Marketing Campaign of the Year 
Julie’s Bakeshop - Franchise Marketing Campaign of the Year 
 
Franchisee of the Year Category 
Julie’s Bakeshop - Dr. Ed Escalona
Mr. Quickie - Anna Marie Punzalan
7-Eleven - Vincent Thel Querol
 
2008 and 2009 (10th Franchise Excellence Awards) 
 
Global Filipino Franchise 
1. Jollibee – Food Category 
2. Bench – Retail Category 
 
Outstanding Filipino Franchise 
1. Red Ribbon Bakeshop – Food: Specialty Bakeshop Category (Hall of Fame) 
2. Shakey’s – Food: Restaurant Category (Hall of Fame) 
3. Waffle Time – Food: Kiosk Category 
 
International Master Franchise 
1. Body Shop – Retail Category 
 
 Most Promising Filipino Franchise 
1. Teriyaki Boy – Food Category
2. The Generics Pharmacy – Retail Category 
 
 
Franchise Marketing Campaign of the Year 
1. 7-Eleven – Retail: Food Category 
2. Seaoil Philippines – Retail: Non-Food Category 
 
Regional Franchisee of the Year 
1. Ma. Cecilia Pua Phee – Max’s Restaurant (Region 1) 
2. Danny L. Tan – Shakey’s (Region VII) 
3. Lucille Jimenez Cuasay – Julie’s Bakeshop (NCR) 
4. Januario Ramos – Julie’s Bakeshop (Region III) 
5. Joseph Sing Chua Kao – Waffle Time (Region XII) 
 
National Franchisee of the Year 
1. Ma. Cecilia Pua Phee – Max’s Restaurant 
2. Lucille Jimenez Cuasay – Julie’s Bakeshop 
 
2010 and 2011 (11th Franchise Excellence Awards) 
The President’s Award: Global Filipino Franchise 
1. Jollibee – Food Category 
 
Outstanding Filipino Franchise 
1. Waffle Time – Food: Micro Category 
2. PR Gaz Haus – Service: Medium Category 
3. The Generics Pharmacy – Retail: Large Category 
 
International Master Franchise 
1. Wendy’s – Food Category 
2. Kumon – Service Category 
 
Most Promising Filipino Franchise 
1. Generika – Retail Category 
 
Best Overall Marketing Campaign Award 
1. Shakey’s –Food Category 
 
Regional Franchisee of the Year 
1. Felie O. Go – Max’s Restaurant (South Luzon) 
2. Carmelita Abalos – Max’s Restaurant (NCR) 
3. Normel Panganiban – The Generics Pharmacy (South Luzon) 
4. Jesus Nicdao – Jollibee (Central Luzon) 
 
National Franchisee of the Year 
1. Felie O. Go - Max’s Restaurant (South Luzon) 
 
 Special Citations 
1. Bench – Special Citation as a different type of franchise to have succeeded in expansion 
overseas 
2. Krispy Kreme – Special Citation for being a benchmark in ASEAN region 
 
Special Categories 
1. Waffle – Best Corporate Social Responsibility (CSR) Program 
2. Seaoil Phils – Outstanding Environmental Management Program