PFA - Philippine Franchise Association

Who we are WHO WE ARE

The Philippine Franchise Association (PFA) is the voluntary self-regulating governing body for franchising in the Philippines. It is the country's pioneer and largest franchise association with members ranging from micro to large, both homegrown and international involved in food, retail, services and other types of businesses.

PFA members are bound by the Fair Franchising Standards (FFS). By adhering to this Code of Franchising Ethics, the PFA members commit themselves to respect and to apply fair set of provisions in the conduct of sale of their franchises.

We commit ourselves to the promotion of franchising as a tool for economic development and nation-building, through enterprise development and employment generation.

We envision to make the Philippines as the "Center for Franchise Development in Asia" by providing the gateway to the entry and export of world class-quality brands, products and services from Asia to the rest of the world and vice versa.

We are also committed to creating programs that will open opportunities for the expansion of Philippine franchises domestically and overseas by assisting micro, small, and medium enterprises (MSMEs), including the development of incubation centers where highly franchiseable concepts can be introduced to the mainstream market.

PFA History PFA HISTORY

The Philippine Franchise Association (PFA), a non-stock, non-profit organization, is the voluntary self-regulating governing body for franchising in the country. It was formed in 1995 to organize the growing number of franchise industry players, both homegrown and foreign.

The creation of PFA can be traced back to the success of the 1993 and 1994 Franchise Conferences and Expos pioneered by the Philippine Retailers Association (PRA) with the support of the Private Investment and Trade Opportunities - Philippines (PITO-P).

In 1993, the first International Master Franchise Conference (IMFC) was held with the following objectives: to introduce and explain the concept of franchising to as many people as possible in order to spread the benefits that many Americans, who have become entrepreneurs and businessmen in their own right, have achieved through franchising; and secondly, to introduce new American franchises in the local market.

After the successful staging of IMFC, PRA again hosted the same event in 1994, this time with an added feature - the Philippine Franchise Expo (PFE). The twin activity - the Franchise Conference and Franchise Expo - provided first-hand knowledge and experience on franchising to conference participants and expo visitors. The Expo in particular was envisioned to be a one-stop shop wherein franchisors, franchisees and potential investors can meet and negotiate possible franchise partnerships.

The tremendous success of the Philippine franchises and, conferences and exhibits, as well as the high level of participation and interest they generated, showed that franchising, given the right impulse, could flourish in the Philippines. This inspired the PRA to organize the growing number of players in the industry into a formal association. Thus, on February 7, 1995, the Philippine Franchise Association (PFA) was formed and was registered with the Securities and Exchange Commission on April 17 of the same year.

Since then, the PFA has been actively involved in the promotion of the Philippine franchise both here and abroad. Its annual Philippine International Franchise Conference and Expo (PIFCE) have become an institution for the development and growth of franchising by encouraging the creation of more local franchise businesses and inviting foreign master franchisors to come to the Philippines and get Philippine franchisees. The Exhibit has also been an important marketplace for the countryside expansion of both local and foreign franchises already operating in the Philippines. And to further realize its vision to be the "Center for Franchise Development in Asia", the annual conference and expo has evolved to become "Franchise Asia Philippines: Asia to the World and the World to Asia", which is now more in keeping of its billing as the biggest and most anticipated franchise show in Asia.

PFA members are bound by the Fair Franchising Standards (FFS). By adhering to this Code of Ethics, the PFA members commit themselves to respect and to apply fair set of provisions in the conduct of the sale of their franchises. Internationally, the PFA is recognized by the World Franchise Council (WFC), the Asia Pacific Franchise Confederation (APFC) and the International Franchise Association (IFA).

Milestones MILESTONES

As the pioneer and the premier franchise organization in the country, PFA continues to be 'voice of the Philippine franchise sector' and has accomplished several milestones, some of which are:

Vision / Mission VISION / MISSION

PFA Vision
For the Philippines to be the “Center for Franchise Development in Asia” by providing the gateway to the entry and export of world class-quality brands, products and services from Asia to the rest of the world and vice versa.

PFA will continue to
Be the voice of the Philippine Franchise Sector
Be a contributing member of the international franchise community
Be the synergy agent for Asian Franchising

PFA Mission
To promote top Philippine franchises in the international market
To promote the entry of international franchises to the Philippines
To help in the nationwide expansion of homegrown franchise concepts
To assist micro, small and medium enterprises (MSMEs) with high potential to franchise

PFA's Vision for the Next Five Years
LARGE SCALE: International Expansion
Franchising to become a top dollar earner
Export of top Philippine franchises
Top Filipino entrepreneurs to own territorial master franchises for the Asia-Pacific region
Philippines as the Regional Center for franchise development in the Asia-Pacific region
To develop and maintain top-level connections with government agencies involved in entrepreneurship and employment, reminding them of the favorable impact of franchising

MEDIUM SCALE: National Expansion
Expand existing franchises in the Philippines into nationwide network of at least 100 units
Tap the Overseas Filipino market for franchise opportunities in the Philippines

SMALL SCALE: Development of MSMEs
Develop incubation centers to introduce regional food franchise concepts into mainstream locations
Make MSME franchises affordable at Php 100,000 to 1 million
Expand these concepts nationwide via franchising

Key Objectives KEY OBJECTIVES

To promote and sustain the growth of franchising as a tool for national development;
To professionalize and educate people in the franchise sector through seminars, training programs and overseas cooperation;
To encourage members to abide by the FFS in order to enhance and protect the image of the Philippine franchise sector;
To empower and professionalize small businesses to be able to meet global competition in preparation for borderless international trade;
To bring in the best franchising formats from all over the world;
To benchmark best global practices in franchising;
To liaise with government departments and agencies on matters concerning franchising to promote the growth and development of the sector;
To provide a forum for Filipino franchisors, franchisees, and suppliers to network, exchange ideas, and explore areas of cooperation;
To establish and maintain affiliations and/or cooperation with relevant organizations locally and globally; and
To actively promote Filipino franchises internationally.

International
"FRANCHISE INTERNATIONAL MALAYSIA 2014"
Date: June 13-15, 2014
Venue: Malaysia
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National
"FRANCHISE ASIA PHILIPPINES 2014"
Date: July 16-20, 2014
Venue: SMX Convention Center, Manila, Philippines
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Regional
"CEBU FRANCHISE EXPO & SEMINARS: FRANCHISING NEGOSYO PARA SAYO"
Date: June 12-14, 2014
Venue: Ayala Center Cebu Activity Area
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Seminars
"HOW TO INVEST IN THE RIGHT FRANCHISE SEMINAR"
Date: May 23, 2014 | Friday (1:30PM - 5:30PM)
Venue: PFA Activity Training Center
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